Abstract

The rapid proliferation of artificial intelligence technologies, particularly deepfakes, has posed significant challenges to information security on social media platforms in Vietnam. This article evaluates the current status and effectiveness of existing response mechanisms, including early-warning systems, identification and verification processes, and social intervention measures. The findings reveal systemic vulnerabilities, such as engagement-driven algorithms that undermine warning efforts, reliance on foreign detection technologies lacking local specificity, and legal enforcement difficulties in addressing cross-border violations. Based on this analysis, the study proposes a comprehensive framework of solutions, including the localization of AI-based detection technologies, the establishment of a multi-layered verification ecosystem, the strengthening of legal sanctions, and the development of digital resilience through community education. The article contributes both theoretical and practical insights to digital media governance and the protection of cybersecurity in Vietnam.

Keywords: Deepfake, digital media governance, fake news, response mechanisms, social media.