Abstract

In the context of international economic integration, digital transformation, advances in artificial intelligence, and rapid changes in the labor market, competency requirements for business administration professionals are becoming increasingly demanding. Employers require not only specialized knowledge but also practical professional competence, analytical thinking, digital literacy, foreign language proficiency, communication and teamwork skills, problem-solving ability, and adaptability to change. These demands create an urgent need for higher education institutions to reform their curricula and training methods to align more closely with workplace realities. This article examines the current state of Business Administration education at Hai Duong University and proposes measures to improve its responsiveness to practical workforce requirements.

Keywords: Business administration, current situation, Hai Duong University, solutions, students.