Abstract

In the context of rapid digital transformation across all sectors of socio-economic life, higher education in general and Business Administration training in particular are facing both opportunities and challenges. This article analyzes the current quality of training for Business Administration students at Hai Duong University and proposes solutions to enhance training effectiveness in the digital transformation era. The study applies document analysis and synthesis methods combined with an evaluation of actual training practices at the university. The findings indicate that curriculum innovation, updated teaching methods, digital technology integration, and stronger collaboration with businesses are essential factors that contribute to improving training quality and meeting the demands of today’s labor market.

Keywords: Business Administration, digital transformation, Hai Duong University, solutions, students, training.