Abstract

This article examines the role and participation of Cham women in tourism at Bau Truc Pottery Village, Ninh Thuan, known for its unique pottery-making tradition. Cham women engage in pottery production, cultural promotion, and tourism services, contributing to the local economy. The study, based on surveys and interviews, identifi es key factors infl uencing participation, such as economic conditions, social and cultural aspects, and infrastructure. Challenges include prejudice, limited skills, and inadequate facilities. The article proposes solutions such as skills training, fi nancial support, infrastructure improvement, and raising community awareness, emphasizing the importance of Cham women in preserving culture and promoting sustainable tourism.

Keywords: Cham women, cultural tourism, Bau Truc Pottery Village, sustainable development.