Abstract

The application of digital transformation solutions in the media sector in Vietnam has great potential. The use of digital technology, Big Data, Internet of Things (IoT), artificial intelligence (AI), machine learning, cloud platforms, and intelligent management systems can significantly enhance content production efficiency, information distribution, audience interaction, personalized user experiences, as well as optimize operational and business activities of press agencies, television stations, digital media platforms, and media enterprises.

Keywords: Communication, digital communication, digital transformation, SWOT, Vietnam.