Abstract

This article analyzes the role and current status of digital communication competence among Multimedia Communication students at Dai Nam University. Survey results indicate that students still face limitations in technical skills, strategic thinking, and practical experience. The university has implemented comprehensive solutions such as updating training programs, developing a digital learning environment, organizing project- based learning, fostering partnerships with enterprises, and enhancing faculty capacity. These initiatives contribute to improving training quality and bridging the gap between academic knowledge and professional practice.

Keywords: Competence, digital communication, students, multimedia communication.