Abstract

The rapid advancement of digital technology has profoundly transformed typography worldwide, while simultaneously creating new demands for research and professional practice in Vietnamese typographic design. Evolving from its traditional role in publishing and print media, Vietnamese typography has become an important component of contemporary digital visual communication, with applications across digital interfaces, brand identity systems, multimedia communication, and interactive platforms. This article examines the development of Vietnamese typographic design from the print environment to the digital environment using historical research, literature analysis and synthesis, and comparative analysis. The study clarifies both the continuity and transformation of the visual language of Vietnamese typography under the influence of technological development and identifies key factors driving the evolution of typographic design in the context of digital transformation in Vietnam.

Keywords: Digital technology, digital transformation, typography, Vietnamese typographic design, visual communication.