Abstract

MICE is an important activity that has been present in the tourism industry for quite some time. Especially after the Covid-19 pandemic, MICE has become a prioritized form of tourism development in all countries around the world, including Vietnam. However, MICE tourism in Vietnam still faces many challenges and has not fully tapped into the potential of this type of tourism. In the trend of global integration, it is essential for MICE tourism venues to aim for a common standard recognized by many countries. The ASEAN MICE venue standards have been established to achieve that goal.

Keywords: MICE, ASEAN, Vietnam.