Abstract

Personal data is a critical asset across economic, social, and governance sectors. While rapid technological advancements and digital transformation off er signifi cant opportunities, they also present serious privacy challenges. This study analyzes the current state of personal data protection in Vietnam, focusing on the legal framework, types of data breaches, underlying causes, consequences, public awareness, and the eff ectiveness of existing measures. The article also proposes solutions to strengthen legal regulations and apply technological innovations to improve data protection in the context of ongoing digital transformation.

Keywords: Personal data, legal framework, data breach, privacy, cybersecurity, digital transformation.