Abstract

This article systematically reviews international studies on tourist motivations published on the Scopus platform over the past two decades. The author categorizes motivations into three main groups: natural factors, socio-psychological factors, and individual factors, encompassing a total of nine specifi c types of motivations. These motivations refl ect both intrinsic needs and the infl uence of destination characteristics, illustrating the diversity and complexity of tourist behavior. The research fi ndings provide an important scientifi c foundation for developing tourism products, designing communication strategies, and planning tourism policies aligned with market demands.

Keywords: Tourist motivations, tourist behavior, natural–social–individual factors, international research review, tourism development strategy.