Abstract

Digital transformation is profoundly changing production, business operations, and corporate management while reshaping the competency requirements of the future workforce. In addition to specialized knowledge, Business Administration students increasingly need to develop digital literacy, data analysis and digital marketing skills, online communication and teamwork abilities, problem-solving skills, adaptability, and innovative thinking. This article examines the essential skills required of Business Administration students at Hai Duong University in the context of digital transformation. It also evaluates initial outcomes in training and student skill development, as well as collaboration between the university and businesses, and identifies issues requiring further attention.

Keywords: Business administration, current situation, digital transformation, skills, students.