Abstract

In the context of rapid global digital transformation, the training of human resources in Business Administration needs to be restructured to better meet the demands of modern enterprises. This study presents the development process of the Business Administration training program at Hai Duong University, highlighting the integration of traditional management knowledge with digital skills, data analytics, digital marketing, project management, and innovation. The research proposes a curriculum framework, project-based teaching methods, digital tools, and mechanisms for collaboration with businesses to enhance students’ practical abilities and career readiness. The findings indicate that a digitally integrated curriculum strengthens students’ comprehensive competencies, contributing to the growing demand for a digitally skilled workforce in the region.

Keywords: Business administration, digital transformation, solutions, students, training programs.