Abstract

This paper analyzes the role and significance of digital communication skills in the training of communication students at Dai Nam University. Based on a theoretical overview and a survey of the current situation, the article proposes several solutions to enhance students' digital communication skills in response to labor market demands in the context of the Fourth Industrial Revolution. These include strengthening practical training, engaging with communication experts and enterprises, organizing experiential learning activities, and developing a comprehensive digital learning ecosystem, all of which have initially yielded positive results.

Keywords: Development, skills, digital communication, digital communication skills, students, fourth industrial revolution.