Abstract

The article researches the development of cultural tourism in Da Nang City, one of the cities with great tourism potential in Vietnam. Da Nang owns many unique historical and cultural relics, along with traditional festivals and folk arts, creating a solid foundation for the development of cultural tourism. The article analyzes the current situation of cultural tourism development, points out the achieved results and remaining limitations, and proposes solutions such as strengthening heritage conservation, developing tourism infrastructure, applying digital technology, and building unique tourism products. The goal is to make Da Nang a leading cultural tourism destination, attracting domestic and foreign tourists, and at the same time contributing to the sustainable economic development of the city.

Keywords: Cultural tourism, cultural tourism resources, Da Nang City.