Abstract

This article examines the potential for integrating digital technology into the community-based tourism cooperative model in Dak Lak. By analyzing the current state of digital transformation within the collective economic sector and the potential of indigenous culture, the author proposes solutions for building a smart tourism ecosystem. The findings are directed toward a dual objective: promoting sustainable economic development and preserving the traditional cultural values of local ethnic minority communities in the context of the Fourth Industrial Revolution.

Keywords: Culture, Dak Lak, digital transformation, smart tourism, tourism cooperative