Abstract

This article examines Li Ziqi’s role in promoting China’s cultural soft power through digital media. Drawing on theories of cultural soft power and the role of digital content creators, the study demonstrates that Li Ziqi’s videos not only showcase Chinese cuisine, traditional crafts, and rural life but also communicate China’s traditional cultural values to global audiences. Based on this case, the article offers several implications for Vietnam regarding the effective use of digital content creators to strengthen its cultural soft power and enhance its national image in the context of international integration.

Keywords: China, cultural soft power, Li Ziqi, national image.