Abstract

The collection of branded art products of the University of Science and Education, the University of Da Nang (UED), constitutes a creative ecosystem that integrates aesthetic, educational, community, and branding values. Each product—including the Red-shanked Douc Langur mascot, scarves, graduation gowns and caps, graduation teddy bears, canvas bags, bookmarks, and keychains—conveys a distinct message. Taken together, these products create a coherent identity that affirms UED’s image as an institution of knowledge, humanity, and creativity. Beyond serving practical and commemorative purposes, they also communicate messages of nature conservation, encourage reading culture, promote green lifestyles, strengthen community engagement, and enhance institutional branding. Furthermore, they open up commercialization potential, serving both as a source of revenue and as a strategic means of promoting the university’s image to society and international partners.

Keywords: Community, dissemination, humanity, identity, knowledge, University of Science and Education, the University of Da Nang.