Abstract

By analyzing 300 journalistic works focusing on educational and experiential activities at selected community- based tourism sites in Da Nang and Hoi An, published on four online newspapers Tiền Phong, VnExpress, Báo Đà Nẵng, and Báo Quảng Nam from April 2022 to December 2024, alongside a number of in-depth interviews, this study describes emerging models of education integrated with tourism. The research also identifi es limitations in audience engagement, particularly regarding comments, opinion-sharing, and the exchange of personal experiences among participants.

Keywords: Experiential learning, destinations, sustainable tourism, Da Nang, Hoi An, online newspapers.