Abstract

E-commerce is currently an industry with a large market share of the Vietnamese economy with outstanding growth in the past two years thanks to the impact of the global pandemic and social distancing measures. The epidemic context has caused consumer behavior and e-commerce activities to change rapidly. This has contributed to promoting the strong development of e-commerce and digital economy. However, besides successes, e-commerce activities also face many challenges that need to be resolved.

Keywords: E-commerce, post-covid-19, revenue, digital economy, challenge.