Abstract

The fashion industry—one of the most vivid symbols of creativity and innovation—is undergoing a profound transformation in the digital era, in which artificial intelligence (AI) has become increasingly embedded in everyday life. The convergence of AI and fashion is opening a new chapter where aesthetics, creativity, and data intersect, giving rise to diverse trends and practices that were previously unimaginable. As a result, the industry is being reshaped in ways that require stakeholders to adapt and to proactively leverage AI effectively. This article analyzes the roles and impacts of AI on the fashion industry in the digital age, while also identifying key opportunities, challenges, and directions for sustainable development in this highly creative sector.

Keywords: Artificial intelligence, art, design, digital technology, fashion, style