Abstract

This article examines the multidimensional role of communication in promoting digital competence and digital culture among lecturers and students at Vietnamese universities in the context of national digital transformation and the post-COVID-19 period. Based on surveys, interviews, and data collected from more than 400 lecturers and students at universities in Ho Chi Minh City and Hanoi, representing cohorts from 2020 to 2025, the findings indicate that communication—including mass media, digital media, and internal institutional communication—plays a pivotal role in raising awareness, enhancing digital skills, fostering positive attitudes, and promoting responsible and respectful behavior in digital environments.

Keywords: Communication, digital competence, digital culture, lecturers, students, Vietnamese universities.