Abstract

The application of artificial intelligence (AI) in e-commerce and data-driven business models has brought many advantages to businesses in their operations, as well as contributing to the promotion of global economic development. However, alongside these positive impacts, the uncontrolled exploitation or misuse of AI in business activities can negatively affect consumers. This article analyzes the current impacts of artificial intelligence on consumers on digital platforms and proposes some directions to improve consumer protection in the AI era.

Keywords: AI, artificial intelligence, consumer protection.