Abstract

Dien Khanh is a region with a long-standing historical and cultural heritage, where more than 200 lineages have been established and developed through successive waves of migration and settlement by various Vietnamese population groups. Over more than 370 years of formation and development, these lineages have contributed to the creation and preservation of numerous valuable cultural traditions and practices. However, under the impacts of urbanization, globalization, and ongoing social transformation, the preservation of lineage culture in Dien Khanh is facing considerable challenges. In response to this situation, the study proposes a range of measures to preserve and promote the values of lineage culture, including strengthening traditional education, applying digital technologies, replicating successful models and effective practices, enhancing governmental support, and integrating cultural heritage preservation with tourism development.

Keywords: Lineage culture, cultural preservation, promoting of cultural values, digital transformation, Dien Khanh, Khanh Hoa province.