Abstract

The Central Highlands has a distinctive cultural landscape characterized by rich tangible and intangible cultural heritage and the cultural diversity of its indigenous ethnic minorities. Globalization and international integration offer opportunities for economic development, cultural exchange, and heritage digitization, while also posing challenges to the region’s cultural diversity. This article examines both the positive and negative impacts of globalization and proposes measures to preserve and promote cultural values and cultural diversity in the Central Highlands in the context of globalization. A comprehensive understanding of these impacts provides a scientific basis for developing policies to support sustainable development at regional and local levels.

Keywords: Central Highlands, cultural diversity, globalization, impact.