Abstract

In the context of digital transformation, building a public service culture grounded in social responsibility and public service ethics is essential to improving the quality of public duty performance and strengthening public trust in the state administration. This study clarifies the relationship among public service culture, social responsibility, and public service ethics and proposes an integrated governance approach comprising five groups of solutions: improving the institutional framework; developing digital competencies; establishing a digital working environment; strengthening the application of digital technologies and artificial intelligence in conjunction with inspection and oversight; and promoting the exemplary role of agency leaders. The coordinated implementation of these solutions will contribute to improving public duty performance and the quality of public services while meeting the requirements for building a professional and modern public administration in the context of digital transformation.

Keywords: Digital transformation, public governance, public service culture, public service ethics, social responsibility.