Abstract

This study identifies and evaluates the key factors influencing high school students’ choice of university, with particular reference to the Quang Ngai Campus of the Industrial University of Ho Chi Minh City. The findings indicate two principal groups of determinants. The first comprises students’ personal characteristics, while the second includes external influences such as significant individuals, institutional attributes, and universities’ communication and outreach efforts. Based on these findings, the study proposes practical measures to support future student recruitment at the Quang Ngai Campus.

Keywords: Enrollment, high school students, influencing factors, university choice.