Abstract

Rapid advances in science and technology are transforming how knowledge is created, accessed, and used. In education, artificial intelligence, particularly generative AI systems capable of producing text, images, and computer code and supporting problem-solving, offers new possibilities for teaching, research, and educational management. AI can assist lecturers in developing learning materials, designing learning activities, providing initial feedback, and facilitating flexible learning. Consequently, lecturers’ roles are shifting from knowledge transmission towards learning environment design, critical thinking development, personalised learning, academic mentoring, and guidance on responsible technology use. This article proposes measures to strengthen these roles at Hai Duong University in the context of artificial intelligence.

Keywords: Artificial intelligence, digital competence, Hai Duong University, solutions, university lecturers.