Abstract

Digital transformation has become an inevitable trend in the context of the Fourth Industrial Revolution. In the tourism sector, digital transformation plays an important role in enhancing destination management, preserving cultural heritage, and improving visitor experiences. Through the application of advanced technologies such as Artificial Intelligence (AI), Big Data, Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT), cultural tourism destinations can strengthen competitiveness and create innovative tourism products.

Keywords: Digital transformation, cultural tourism, smart tourism, cultural heritage, sustainable development.